Trust English School

trust_header.jpg

#Visual Branding #logo DEsign #Graphic design


TRUst English school

Trust English School is one of the main companies providing English education in Caxias do Sul, a half-million habitants city in the south of Brazil. 

project

Dzi design was hired to redesign the previous Trust logo, which had so many design elements and colours, making it harder to print and use the logo in small and/or digital applications. Together with the other design partner at dzi, my role was keeping contact with the client and working in the visual
design aspects.

Trust previous logo, the excess of elements and colours made it hard to use the logo

Trust previous logo, the excess of elements and colours made it hard to use the logo


Process

We started the process investigating what is the visual elements used by other english schools in the region. At the same time that we wanted our design to be different, it needed to ‘fit’ a certain visual language used in the language education business.

By observing other competitors, we noted the recurrent use of the colours Blue and Red and all-caps text. The colours make a clear reference to the American and British flags, while the all-caps demonstrated a sense of tradition and solidness by the english schools.

Trust previous logo among other competitors in the region.

Trust previous logo among other competitors in the region.


Concept

We started developing concepts that would bring the ideas of communication, teaching, conversation, among other similar topics. We explored different visual paths (below) and discussed with the client the most appropriate route to develop further.


Final design

The final result came from using the ‘ symbol, as a universal symbol of communication and speech. We also opted for a clear, all-caps and bold typeface, emphasising the solidness and long tradition of the company in the market of English teaching.